IVY PARK is a new-to-market active wear line for women, launching in Spring 2016. The brand is a joint venture between Beyoncé and Sir Phillip Green, whereby each are equally co-founder and business owner. Ivy Park aims to establish itself as the leading authority in clothes that perform both in and out of a sporting environment. The collection isn't categorized by sport and therefore doesn't define the end use. Instead it empowers a woman to look and feel her best whatever she is doing.
Ivy Park is a democratic brand and is for everybody and every body shape. A brand which offers product for all women of all body types, all sizes, and all price-points. The brand is a catalyst for women engaging in physical activity in order to work with and not against their bodies. Ivy Park believes that physical accomplishment feeds mental strength.